Second-Year Partnership Between Iconic American Brands Delivers Another Show-Stopping, Custom-Inspired Bagger, Designed by Brian Klock
MINNEAPOLIS (March 14, 2017) – Indian Motorcycle, America’s first motorcycle company, and the Jack Daniel Distillery, America’s first registered distillery, announced the availability of a Limited Edition Jack Daniel’s® Indian® Chieftain®. The new custom-inspired Chieftain marks the second year the two iconic American trailblazers have joined forces to build a unique V-twin-powered celebration of American craftsmanship. The motorcycle brings together two brands that share a mutual commitment to independence, originality, and ingenuity.
Designed in conjunction with Klock Werks Kustom Cycles of Mitchell, S.D., the Limited Edition Jack Daniel’s Indian Chieftain conveys an intimidating presence while maintaining an ultra-premium look. Designed with a sleek, aggressive style, this extremely limited edition motorcycle is sure to turn heads.
The individually numbered motorcycles offer a wide array of custom details, highlighted by a one-of-a-kind white and black crystal paint job with charcoal colored accents inspired by Jack Daniel’s unique charcoal-mellowing process. A host of Jack Daniel’s “Old No. 7” logos and custom badging are interspersed throughout the bike, including logoed billet driver and passenger floorboards, leather tank pouch, aluminum tank console with motorcycle number, and unique cam, primary and air intake covers. The crowning detail is a handmade, pure silver Jack Daniel’s horn cover badge, hand-crafted by the team at Montana Silversmith, exclusively developed and produced only for this motorcycle. The bike also carries an inscription of Jack Daniel’s “Bottles and Throttles Don’t Mix” mantra to remind riders that drinking and riding are meant to be enjoyed separately.
In addition to the bike’s unique custom-branded accents, the Limited Edition Jack Daniel’s Indian Chieftain also features a 19-inch, contrast cut front wheel with an open fender and a host of premium touring amenities including LED headlight and driving lights, power adjustable flare windshield, gloss black front and rear highway bar, 200-watt premium audio system with fairing and saddlebag speakers, and Indian Motorcycle’s proprietary Ride Command™ infotainment system.
Only 100 of these show-stopping Limited Edition Chieftain’s are available globally, and each comes with a commemorative American flag handmade from Jack Daniel’s barrel wood. Each flag will be customized to include the owner’s name, motorcycle number and VIN. The individually numbered bikes carry an MSRP of $34,999 (California models add $250 for California emissions) and a Canada MSRP of $42,499. Each comes with a two-year unlimited mileage factory warranty and free membership in the Indian Motorcycle Riders Group™ for one year.
To order one of these highly sought after limited edition motorcycles, please visit or call your local Indian Motorcycle dealership starting at Noon Eastern on March 14th. Only 100 motorcycles will be produced and will be sold on a first-come, first-served basis. Specific motorcycle numbers may not be reserved. Each of these motorcycles will be hand-painted and built, with delivery occurring no later than August 2017.
“You won’t find two brands that better represent the American dream and the power of American ingenuity more than Indian Motorcycle and Jack Daniel’s,” said Steve Menneto, President of Motorcycles for Polaris Industries. “Once again, Brian Klock and his team at Klock Werks Kustoms exceeded our expectations with a totally unique Indian Chieftain that combines a sense of exclusivity with a tough, aggressive edge. We couldn’t be happier with it.”
The collaboration began in 2016 when the two iconic brands came together to create the Limited Edition Jack Daniel’s® Indian® Springfield™ and Indian® Chief® Vintage in celebration of the 150th Anniversary of the Jack Daniel Distillery. All 150 available motorcycles sold out in only eight hours.
“The response to last year’s collaboration was nothing short of spectacular, and we’re extremely proud to carry this partnership forward in 2017 to further reinforce our ‘Bottles and Throttles Don’t Mix’ campaign,” said Dave Stang, Director of Events and Sponsorships for Jack Daniel’s. “Both Jack Daniel’s and Indian Motorcycle were born from a singular vision, powered by a relentless sense of ambition to bring a dream to life, and that’s ultimately what this Limited Edition Jack Daniel’s Indian Chieftain represents.”
ABOUT JACK DANIEL’S
Officially registered by the U.S. government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink responsibly and reminds bikers that Bottles and Throttles Don’t Mix.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
ABOUT POLARIS® INDUSTRIES
Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers and outdoor enthusiasts with our RANGER®, RZR® and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and POLARIS ACE® all-terrain off-road vehicles; INDIAN MOTORCYCLE® midsize and heavyweight motorcycles; SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence globally in adjacent markets with products including military and commercial off-road vehicles, quadricycles, and electric vehicles.